The iconic Eros building in Mumbai was lit up with grandeur and cultural pride as Nita Ambani and the Ambani family hosted a magnificent celebration to mark the one-year anniversary of their flagship luxury Indian crafts brand, Swadesh.
Aligning perfectly with the auspicious eve of Navratri, the grand anniversary bash was themed around ‘Devi Shakti’, honoring the divine feminine power and paying a beautiful tribute to the country’s rich heritage of traditional artistry. The high-profile event saw a massive convergence of the business elite and Bollywood’s biggest stars, who stepped out in their traditional best to support the initiative.
Here is a complete inside look at the spectacular one-year anniversary celebration of Swadesh at Eros, the ‘Devi Shakti’ theme, and the star-studded guest list!
Celebrating ‘Devi Shakti’ and Indian Craftsmanship
Swadesh was launched with a powerful vision by Nita Ambani to revive, preserve, and globally showcase India’s timeless traditions and artisanal craftsmanship. Over the past year, the flagship store at the historic Eros cinema building in Churchgate, Mumbai, has become a massive cultural hub for traditional Indian textiles, handlooms, and intricate handicrafts.
To mark its successful first year, the Ambani family organized a special ‘Devi Shakti’ celebration. With the festival of Navratri kicking off, the event beautifully integrated the worship of the Goddess with the empowerment of the thousands of female artisans and weavers who form the backbone of the Swadesh initiative. Prayers were offered, and blessings were invoked in a traditional ceremony that highlighted the brand’s deep-rooted connection to Indian spirituality and art.
A Star-Studded Extravaganza
No Ambani celebration is complete without the glitter and glamour of the Hindi film industry, and the Swadesh Eros anniversary was no exception. Bollywood celebrities arrived in droves to join the Ambani family—including Mukesh Ambani, Isha Ambani, Shloka Mehta, and Radhika Merchant—in celebrating this momentous occasion.
Dressed in exquisite handwoven sarees, traditional lehengas, and classic ethnic menswear, the celebrities enthusiastically championed the ‘Made in India’ spirit. The red carpet at the Eros building turned into a stunning showcase of Indian weaves, with stars interacting with artisans and exploring the magnificent displays of heritage textiles housed within the sprawling flagship store.
The Journey of Swadesh
Since its grand inauguration, Swadesh has effectively bridged the gap between highly skilled rural artisans and global luxury consumers. From intricate Pichwai paintings to exquisite Banarasi and Kanjeevaram weaves, the store has elevated Indian handicrafts to a premium luxury standard.
The first-anniversary celebration not only marked a successful business milestone but also reinforced the Reliance Foundation’s continued commitment to uplifting Indian artists. As the ‘Devi Shakti’ celebrations ring in the festive season, Swadesh continues to shine as a beacon of India’s enduring artistic legacy.
Frequently Asked Questions (FAQs)
What is Swadesh by Nita Ambani?
Swadesh is a luxury brand and flagship retail initiative spearheaded by Nita Ambani and the Reliance Foundation. It aims to preserve, promote, and globally showcase traditional Indian arts, crafts, and handwoven textiles while empowering local artisans.
Where is the Swadesh flagship store located?
The spectacular Swadesh flagship store is located at the iconic, historically significant Eros building in Churchgate, Mumbai.
Why did the Ambanis host a ‘Devi Shakti’ celebration?
The Ambanis hosted the ‘Devi Shakti’ celebration to mark the one-year anniversary of the Swadesh Eros store. Aligning with the eve of Navratri, the theme honored the divine feminine power and celebrated the female artisans connected to the Swadesh initiative.
Who attended the Swadesh Eros anniversary?
The event was hosted by Nita Ambani alongside Mukesh Ambani, Isha Ambani, Shloka Mehta, and Radhika Merchant. It was heavily attended by several top Bollywood celebrities and prominent personalities from the business world.
